Moral Compass deployment of AI
Artificial intelligence/artifical intelligence (hereafter referred to as 'AI') offers several opportunities and benefits in improving our services and optimizing our business processes. From smart chatbots to predictive analytics: AI can help us work faster and more efficiently and serve our customers better. At the same time, we want and need to be aware of the ethical and moral dilemmas involved in using AI. How do we ensure that we are making the right decisions and not causing (unintended) harm with our technological innovations? How do we ensure the privacy and security of our customers and employees? And how do we consider human values such as honesty, transparency and respect? To answer these questions, we as Driessen Groep have created a moral compass that helps us make the right choices when designing, developing and using AI.
In this compass, we have established our standards and values. This document provides direction and thus helps us and our employees to use AI responsibly and carefully in our activities. It also supports us to test intended decisions against these principles. In this way, we can ensure that AI continues to be a positive force for our family of companies and our relationships.
AI Rules of Thumb within Driessen Groep
As Driessen Groep, we believe it is important to use AI to help achieve the goals of our customers, employees and our company. By following the guidelines below and translating this into our own AI policy/'AI rules of the game,' we ensure that AI is used in an ethically responsible and confidential manner. This reinforces our responsibility to society, our customers, our employees and other stakeholders.
Transparency and ethics
The Driessen Groep provides an ethical framework for the design, development and use of AI within its services using this moral compass and will be transparent about how this technology is used to make decisions.
Fairness and integrity
The Driessen Groep will only use AI in a fair and honest manner, and will avoid making decisions that are unjust or discriminatory.
Human dignity and autonomy
The Driessen Groep recognizes that AI is not a substitute for human dignity and autonomy. Services using AI should aim to support, not undermine, human dignity and autonomy.
Privacy and confidentiality
The Driessen Groep handles data and the privacy of employees, customers and other relations with care and confidentiality and will comply with (privacy) laws when using AI.
Research and accountability
The Driessen Groep will continuously monitor the use of AI to ensure that it remains in line with the above principles and legislation. Recognizing that AI is an evolving technology, the organization will continue to monitor it in order to continually improve its services.
With these principles in mind, the Driessen Groep ensures the responsible and careful use of AI within its services.
Monitoring and development
At the Driessen Groep, we are aware of the responsibility we bear when using AI and we take this task seriously. By applying the guidelines described in this moral compass, we set high standards for ourselves, the use of technology within our organization and our business model. We will continuously collaborate with experts in the field and stakeholders in order to improve our efforts and continue to meet the social and ethical standards of our time.
Contact
Do you have questions about this moral compass or the deployment of AI within the Driessen Groep? If so, please contact our security and compliance department at 0492 - 50 66 66 or at security@driessengroep.nl.